Tonic product design is made up of two internationally experienced product designers with 30+ years combined experience taking ideas through to fully manufactured beautiful products.
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Will is a professional Industrial designer with 19 years' experience working for leading Industrial Design consultancies and OEM's in the markets of USA, Europe, and Australasia. With over 20 international design awards Will is passionate about developing beautiful products that enhance our daily life in a responsible manner. Will has published works in Wired, Popular Science, Business week, Wall Street Journal, I.D. TopGear UK, Gizmodo, Uncrate and more.

Will is also the Director of 4DESIGN and has developed over 100 products for startups, small companies and individual clients.

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Michael has designed a wide variety of products for Fortune 500 companies all the way through small start ups. Among them are the creation of a full-scale train interior for the Rail Coach Factory in India, beverage solutions for developing markets for Coca-Cola, solar-cell applications, bio-tech solutions, and material technologies such as nano-coatings. Michael is most passionate about creating sensible solutions that help improve people’s lives.

Michael is currently working at Teague and has spent several years at Fitch and GE, leading many complex programs as a Design Manager.